![]() This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts. "The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue."Įarlier this year, Betegy launched Creative Studio, allowing operators to create up to 1,000 ads that dynamically show game odds in real-time through a direct API feed. "We are thrilled to launch this latest innovation in content personalization for our clients," said Alex Kornilov, CEO of Betegy. By leveraging CRM data and insights into players' behaviors and triggers, operators can optimize their marketing strategies for even better results. The new feature is set to revolutionize the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. This provides a seamless and personalized experience for an online betting customer while increasing engagement and driving revenue for the operator. Based on this data, Betegy's platform can then identify player's interests and return a personalized banner that caters to his unique preferences. This enables tailored calls-to-action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.įor instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. The platform now allows users to create smart banners that rely on profiling information from the operator's CRM. JERSEY CITY, N.J., Ma/PRNewswire/ - Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalization. The platform enables betting operators and casinos to tailor campaigns to each individual player.
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